Notes

the strategic genius of Taylor Swift /
Kevin Evers.
There is nothing like thisStrategic genius of Taylor Swift
xiii, 278 pages.
Contents: The vision : Taylor Swift, 2006. 1. Alpha type -- 2. Ready to fly -- 3. Industry disruptors -- 4. Never trust it if it rises fast -- The crossover : Fearless, 2008. 5. Chasing that fame -- 6. Clowns to the west -- 7. Dancing in a storm -- The experience : Speak Now, 2010. 8. Wonderstruck -- 9. The story of us -- The flirtation : Red, 2012. 10. Treacherous -- 11. These things will change -- 12. All too well -- The reinvention : 1989, 2014. 13. New soundtrack -- 14. The lights are so bright -- 15. It's gonna be alright -- 16. In the clear -- The fall : Reputation, 2017. 17. Castles crumbled -- 18. Rising from the ashes -- The fight : Lover, 2019. 19. The great escape -- 20. Stolen lullabies -- The pivot : Folklore and Evermore, 2020. 21. We were something, don't you think so? -- 22. Saying yes instead of no -- The eras : Midnights, 2022. 23. Still bejeweled -- 24. None of it was accidental -- Epilogue : The tortured poets department, 2024.
Summary: An exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success -- multiple times -- while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure? In this book, the author answers these questions. He chronicles the business and creative decisions that have defined each phase of Swift's career, presenting Swift as the modern and multidimensional superstar that she is -- a songwriting savant and a strategic genius.