Notes

the renegades and rogues who built an industry at the top of the world /
Will Cockrell.
Everest, Incorporated
x, 331 pages, 16 unnumbered pages of plates :

colour illustrations, maps.

Summary: Unlike any book to date, Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions. Studded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, film makers, and even a Hollywood actor, Everest, Inc. foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counter narrative of the army of journeymen and women who have made people’s dreams come true, and of the Nepalis who are pushing the industry into the future.