Branded : the buying and selling of teenagers
QUART, Alissa
Notes
This book discovers how teens succumb to constant commercial battering designed to reduce their individuality and creativity, the effects of targeted messages on emerging teen identities and how they are subtly taught to market to each other.| Location | edition | Bar Code | due date |
|---|---|---|---|
| NON FICTION | R13514 |
| Dewey: | 658.8 |
| ISBN: | 0099458063 9780099458067 |
| pub: | 2003 |
| Subjects |
|---|
| Consumer behaviour |
| Brand choice |